Today’s Blogging 101 task was to take control of the title and taglines on our blogs.
I am one to put a lot of thought into titles, handles and usernames. As much as we bloggers, writers and Internet creators are people first, I am a fan of personal branding. A “brand” helps keep all my original writing/creations under one identity which is tied to my name and values.
(It’s a whole other post to examine the why of personal branding. What structures made it feel necessary? What bits of ourselves fall through the cracks when we give ourselves a brand? How do we keep the fluidity of being human alive? These are questions for another day…)
About a year ago I was mulling over what to call myself in relation to writing online. I forever love name puns, and had started playing around with my new-ish initials, CH, to make my name sound partly like “reach.” I went by @and_reach on Instagram and Twitter, and it was time to claim my blog space. Many platforms don’t allow underscores and/or had andreach taken, so adding the “out” was a bit of improvisation. But since it fits in with my goals of speaking out and reaching out to create positive change in society, I stuck with it.
I took to Illustrator for a brainstorming session to figure out how to graphically represent my identity (including a tentative tagline).
These are my first two attempts, playing around with font and emphasis.
I wound up tweaking the tagline font and going with the one below, for now. Something about having a heavy font seemed to work, so the title is all in Poplar STD black. Since the socially conscious aspect is a primary value right now, I kept the emphasis on the “reachout” instead of the name. Purple seemed to work best, but I’m still testing out colors (and right now the header titles are a mismatch with the logo).
The idea behind the new tagline was to be simple and specific, but with enough leeway to actually find a voice.
However, I also thought about “Digital Humanity” or “Humanely designed” as a tagline. Finding a font called “Hacked” may be partly responsible for this.
What say you, fellow bloggers? I’m open to feedback!